NEOMA Business School

MOBILE COMMUNICATION REDEFINED

Discover how NEOMA Business School uses its app to communicate effectively with its students

BRINGING TOGETHER: 8.000 STUDENTS, 3 CAMPUSES

NEOMA Business School welcomes eight thousand students annually across three campuses in France. The School was looking for an effective way to communicate with them all. Deploying a mobile app soon appeared as the most appropriate way to do it.

« In spite of its size, NEOMA Business School strive to care about all its students. It is important for us to remain available with each and every one of them. Mobile communication, more efficient and less formal than email, serves this need. » - Delphine MANCEAU, Dean - NEOMA Business School

LEVERAGING A MOBILE APP TO ENGAGE WITH STUDENTS

Communication plan to promote the app launch

This enabled a 90% adoption by our students within 6 weeks

Deployment of the messaging service

Intended to create campus-specific push messages campaigns to all our mobile app users

Activation of automatic notifications

To instantaneously notify students about classroom changes and events

Instant communication

NEOMA is now able to instantly communicate to its students, wherever they are

Appropriate communication channels

E-mailings have been reduced for the benefit of push notifications

Information effectiveness

Students are alerted in real-time on timetabling-related issues and events

  • 10 push notifications

    Sent every month

  • + 75 %

    Average notification open rate

  • 90%

    Percentage of NOEMA students using the app on week days

«The collaboration between AppScho and NEOMA IT Department has been really successful. Our app’s Push notification system was swiftly adopted internally by our Communication Department, thanks to its ease of use and the fact it feels specifically designed for higher education needs. We were looking for an off-the-shelf solution that would allow an easy implementation with regular updates and improvements. These criteria were met with AppScho which gave us the confidence required to select them as our mobile provider. »

Delphine MANCEAU, Dean - NEOMA Business School

MAKE THE MOVE TO MOBILE CAMPUS

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