HEC Paris

A MOBILE EXPERIENCE FOR ADMISSIBLE STUDENTS

Discover how HEC Paris used its app to keep in touch with its applicants

CONNECTING WITH ADMISSIBLE STUDENTS

On-campus admission weeks are a busy period for Business Schools. The communication effort done toward applicants is key to promote the school’s own characteristics and boost new students integration down the road. HEC Paris made the move of going mobile to reach out to its applicants.

« Our mobile app already was a powerful service and major communication tool to our students. Being in line with the new usages, we decided to leverage its adaptability to also communicate with our admissible students through our app.» Helder Matias, IT Director - HEC Paris.

A DEDICATED SPACE FOR ADMISSIBLE STUDENTS WITHIN THE MYHEC MOBILE APP

Specific account for admissibles 

Creation of specific user accounts that enable admissible candidates to connect the app

All content available on mobile phones

Information for admissibles is available in the My HEC app handbook

Activating the messaging service

To give HEC Paris the ability to reach out candidates using Push notifications within the app

Innovative institution

HEC Paris promotes its innovative positioning toward potential future students

Campus proximity

Admissible students get all the information they need for their campus visit one finger away

Students onboarding

Prospective students already got the MyHec mobile app they will use from their first day until graduation.

  • 90%

    Of applicants downloaded and connected to the app

  • 2 weeks

    To implement the system

  • 95%

    App user rate at the start of the 2018-2019 school year

« It was key for us to connect as early as possible with admissible students, in order to onboard them onto the HEC Paris experience. We received good feedbacks on the mobile admissible space from the 2018 cohort, so we decided to extend the strategy next year while adding more services and features. »

Helder Matias, IT Director - HEC Paris

MAKE THE MOVE TO MOBILE CAMPUS

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