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Discover how HEC Paris used its app to keep in touch with its applicants
On-campus admission weeks are a busy period for Business Schools. The communication effort done toward applicants is key to promote the school’s own characteristics and boost new students integration down the road. HEC Paris made the move of going mobile to reach out to its applicants.
« Our mobile app already was a powerful service and major communication tool to our students. Being in line with the new usages, we decided to leverage its adaptability to also communicate with our admissible students through our app.» Helder Matias, IT Director - HEC Paris.
Creation of specific user accounts that enable admissible candidates to connect the app
Information for admissibles is available in the My HEC app handbook
To give HEC Paris the ability to reach out candidates using Push notifications within the app
HEC Paris promotes its innovative positioning toward potential future students
Admissible students get all the information they need for their campus visit one finger away
Prospective students already got the MyHec mobile app they will use from their first day until graduation.
Of applicants downloaded and connected to the app
To implement the system
App user rate at the start of the 2018-2019 school year
« It was key for us to connect as early as possible with admissible students, in order to onboard them onto the HEC Paris experience. We received good feedbacks on the mobile admissible space from the 2018 cohort, so we decided to extend the strategy next year while adding more services and features. »
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