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Discover how and why higher education is transforming
Discover how ESSEC unified and enriched its students communication strategy.
With its four physical campus (Paris - Cergy - Rabat - Singapore), an online digital campus, international university exchange programs and more than 5000 students, ESSEC has numerous elements to consider when selecting its students tools and services, while avoiding its communication channels to lose effectiveness.
« Above all, our main concern was aimed toward our ability to reach out to our students wherever they are as to make sure we are providing them with quick and reliable access to information. » Benjamin Six, Head of Innovation and User Experience - ESSEC Business School
Ability to communicate specifically and prioritise primary information
The mobile app becomes the central point of access as it is connected to the School’s systems
Ensures efficient and effective communication
Integration onto the mobile app of all students most frequently used services
The app is also available for teachers and staff, unifying the whole school community
Word of mouth across campuses revealed to be the primary acquisition channel
90% of students in full-time education
App usage during a 6 month period
Users overseas (outside France)
« Above all, our main concern was aimed toward our ability to reach out to our students wherever they are as to make sure we are providing them with quick and reliable access to information. »
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